Facebook has evolved from being a social media platform to a multi-social media platform. Gone are the days when people used Facebook to poke their school friends and catch up with long-lost friends. Today, it is a platform for new businesses and online backyard sales, a marketing tool, and much more; and of course, you can post jobs on Facebook too. If you plan to diversify your headhunting and expand from using just Linkedin, here is how you do it.
People spend so much time on social media that it only makes sense to start job hunting and recruiting candidates here. However, recruiting on social media requires more than slapping a link, copy-pasting a few job details, and moving on. Keep in mind that every social media platform is different, and your audience is used to a certain etiquette that is specific to the platform. Here is how you make your job posting attractive and ensure you reach a larger audience than your rivals.
In theory, there is no specific length to stick to, but the average Facebook user’s attention span is 2.5 to 8 seconds per post, and they prefer to skim through posts rather than read everything. It helps to write an attention hook and highlight the keywords in the rest of the post. Smartphone users do not want to scroll down too much to get to the bottom. Summarize it like you would a TLDR.
Much like Instagram or Twitter, posts with images have twice the engagement rate. You can upload as many images as you’d like as long as the first image they see is attention-grabbing. Compile what you need them to know in the first image, job title, location, perks, or whatever it is you want to highlight. Make sure the image looks good on a smartphone; test it out before you post it.
You now have their attention, but what’s next? Let them know how to get in touch, or even better, add a link that will direct them to the job posting. Upload a video if you want to stand out further; it will work to your advantage since Facebook plays videos automatically.
If you are in a hurry to find a candidate or looking for experienced professionals, it is advisable to invest in Facebook’s paid advertising. Clicking on the Boost Post button will instantly turn your post into a sponsored post. Go to the next step and use the targeting options to send your post to the right candidates. This helps zero in on candidates in the required location, adequately qualified, and so on.
You don’t need to know the platform inside out to post a simple job; of course, it helps to have a working knowledge, but it is not rocket science. So how do you post a job on Facebook?
There are three simple steps to follow:
Your administrator rights on the company Facebook page will give you access to details of every candidate who read the post, liked, clicked on it, shared, commented, and applied, along with an activity center for you to keep track.
There you have it, and now you know how to post a job on Facebook.
Facebook recruiting, a social recruiting technique, has been a vital part of recent recruitment marketing. 94% of recruiters plan to use or actively use social media for the hiring process. Of those, 49% have claimed to have had an improvement in candidate quality. 70% of the current day HR personnel plan to increase their social recruitment budget. Why is that?
Facebook, with over 2.7 billion users, is the most crowded social networking platform today. Where there are people, there are potential human resources. Not only will you have a better chance at finding someone, but your chances of reaching the right candidates are also drastically improved. Facebook has statistically proven to have more job seekers than Linkedin, and furthermore, you can reach passive candidates who might just get tempted.
To ensure optimal reach of your post, track metrics and data-driven recruitment tactics.
Facebook for recruiters is a developing department, and it can be quite intimidating at first. However, it is no different from a job board; in fact, it is better as it can be molded and shaped into an extremely creative piece of socially shared content. The process of collecting applications and filtering them out may not be easy at first, but it is definitely easier than headhunting by yourself.
Once you have figured out how to post jobs on Facebook and navigate around the internal recruiting portals, you will have mastered the art of social recruiting! And no matter where you publish job posts, keep track of them with Lanteria, the premier HR software. We offer integrations with ZipRecruiter, JobTarget, Zapier, and much more!